FREE ONLINE TRAINING: Business Skills - Building a Strategy for Growth

Business Skills - Building a Strategy for Growth

Date: Every Friday starting January 17, 2025 and ending March 21, 2025

Time: 10:00am to 2:00pm

Location: Delivered via Zoom

This program has been developed for small to medium-sized businesses and provides you with an overview and understanding of how to grow a strong and profitable business. This is achieved by priming your business, strategically positioning your company, and then developing a strategy that focuses on optimizing profit through pricing, creating a marketing strategy, and assessing priorities for business growth.

Course topics include:

• Define the organization’s strategic position

• Complete a SWOT analysis

• Identify at least five guiding principles

• Define the positioning statement

• Identify the key components of a safety culture for the business

• List the key elements of a strategic plan

• Determine key business goals for the period defined by the strategic plan

• Define the features and benefits of the product/service offerings

• Identify the main components of a promotional strategy

• Explain fundamental pricing terminology

• Formulate a product/service pricing structure that optimizes profit

• Assess short, medium and long-term priorities for business growth

• Develop a two-year action plan for business growth

Standard Topics:
• Strategic positioning
• Guiding principles
• Strategic planning fundamentals
• Determining business goals
• Defining products/services
• Promoting products/services
• Pricing for profit
• Developing an action plan Interchangeable

Additional Topics:
• Project planning cycle
• Team building
• Successful bidding and tendering

About the Trainer:
Tia Upshaw is a dynamic award-winning serial entrepreneur, facilitator, and passionate advocate for business excellence. As a facilitator for NSCC’s “Entrepreneurship in the Making” program, Business skills & Digital skills with Workplace education, she specializes in equipping aspiring entrepreneurs with essential business skills and development strategies. With her extensive experience in launching and scaling multiple successful ventures, Tia has a proven track record of fostering innovation and resilience among marginalized communities. She is the founder and CEO of Blk Women in Excellence, a transformative organization dedicated to empowering Black women entrepreneurs and creating lasting economic impact. Tia’s work extends beyond her businesses. Her expertise, combined with her unique approach to business development, has made Tia a sought-after leader and mentor. Her mission is to inspire and uplift others, guiding them through the complexities of entrepreneurship with a focus on resilience, strategic growth, and sustainable success. Through her workshops, speaking engagements, and mentorship, Tia continues to make a lasting impact on both the regional and national business community.

FREE ONLINE TRAINING: Business Skills...

Date and Time

Friday Jan 17, 2025
10:00 AM - 2:00 PM AST

10 Week Course
Every Friday starting January 17, 2025 and ending March 21, 2025
Time: 10:00am to 2:00pm

Location

ONLINE VIA ZOOM
You must have access to your own equipment, a computer, with camera and audio tools, such as headphones or speakers.

Fees/Admission

FREE - You must register, the instructor will reach out to you to confirm your qualifications
PREFERENCE WILL BE GIVEN TO MEMBERS
Fully-funded by the Nova Scotia Dept. of Labour, Skills & Immigration
**Please note: your registration gives Halifax Chamber of Commerce permission to use the photographs taken during the event for any legal use.

Contact Information

Sandra Thomson, Event Manager
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